B2B Market Research
Sample Solutions & Online Fieldwork
Zlex XQ LLC is a market research sample and online fieldwork provider specializing in online quantitative research. Through proprietary and partner panel networks, we recruit and manage survey respondents and deliver high-quality sample solutions for research agencies, consulting firms, brands and data collection companies worldwide. Our services span respondent sourcing, online survey fieldwork, consumer and B2B sample recruitment, audience targeting, quota management and data collection support. We operate primarily on a CPI (Cost Per Interview) model, charging only for completed and qualified interviews that meet client-defined quality and quota requirements.
Pricing
CPI · Pay per complete
Projects
B2C & B2B
Standards
ESOMAR-aligned
Zlex XQ LLC
US-registered entity: Zlex XQ LLC
30 N Gould St Ste N, Sheridan, WY 82801, USA
Who We Are
Who We Are: A B2B Sample Provider
Zlex XQ LLC is at its core a business-to-business (B2B) market research sample and online fieldwork provider. Our clients are market research agencies, consulting firms, corporate research departments and data collection companies that need reliable respondents and precisely targeted sample audiences for their studies. Survey opportunities are primarily provided by third-party market research companies, agencies and research platforms conducting studies across various industries and markets. In terms of project type, we field both B2C consumer research aimed at general consumers and B2B research targeting business professionals and decision-makers; in every case the sample and fieldwork fees are paid by our business clients, whether the target audience is consumers or professionals.
To supply high-quality respondents at scale and under control, we build and operate our own respondent communities and panel platforms (such as Opinion Network and MoonBazaar). These consumer-facing platforms are the respondent recruitment and engagement layer of our B2B sample supply chain: respondents register, complete surveys commissioned by our B2B clients, and we in turn deliver qualified sample to those clients. The respondent platforms shown on this website are therefore not a standalone B2C business, but the sourcing channel that powers our B2B sample supply.
In other words, we charge business clients for sample and fieldwork on a CPI basis, and pass a portion of that fee to respondents who complete qualified interviews as a reward. Our revenue is the margin between the fees paid by clients and the rewards issued to respondents. This two-sided model lets us guarantee both the scale and the quality of respondent supply while offering competitive sample pricing to B2B clients.
Core Services
Core Services
End-to-end sample and data collection services for B2B clients across the full online quantitative research workflow.
Respondent Sourcing & Panel Management
Continuous recruitment, verification and maintenance of respondents through proprietary and partner panel networks, with profiling, activity management and deduplication so that every source is genuine and traceable.
Online Survey Fieldwork
Full execution of online quantitative studies: survey deployment, respondent invitation, real-time monitoring and data collection until the target sample size and quotas are met.
Consumer & B2B Sample Recruitment
Sample audiences spanning general consumers and professional / decision-maker / niche populations, including targeted recruitment of low-incidence and hard-to-reach groups.
Audience Targeting & Profiling
Precise audience targeting on demographic, geographic, behavioral and custom screening criteria to reach populations that match each study objective.
Quota Management
Dynamic allocation and balancing of sample against client-defined quota structures (age, gender, region, category users, etc.) so collected data matches the research design.
Data Collection Support & Survey Hosting
Technical support including survey link integration, redirect callbacks, TransactionId uniqueness validation and real client-IP handling to keep the data collection chain accurate and reconcilable.
How It Works
How It Works
A standardized six-step online fieldwork workflow, fully traceable and auditable from brief to reconciliation.
Brief & Feasibility
Clients submit a research brief (RFQ) through formal channels — email, Zoom / Google Meet / Teams — specifying target audience, sample size, incidence rate (IR), length of interview (LOI) and market. We assess feasibility and respond.
Quote & Sampling Design
We issue a quote on the CPI model and design the sampling and quota plan. Pricing is set by audience difficulty, incidence rate, survey length, geographic market and project complexity.
Panel Provisioning & Routing
We generate respondent entry links and redirect callbacks, configure TransactionId uniqueness and real-IP capture, and route qualified respondents into the client survey.
Fielding & Real-time Monitoring
We launch and monitor completion progress, per-quota fill and quality indicators in real time, adjusting supply dynamically to reliably hit the target sample size.
Quality Control & Fraud Prevention
Invalid sample is removed via digital fingerprinting, deduplication, attention and logic checks, speeder / straightliner detection and geo-IP validation, keeping only qualified interviews.
Delivery, Reconciliation & Settlement
We deliver qualified sample and reconcile completes; clients are invoiced for completed and qualified interviews (CPI), and respondents receive the corresponding rewards.
Technology Platforms
Technology Platforms
The proprietary platforms and respondent sourcing channels that power our B2B sample supply and online fieldwork operations.
aQuality MR
Client Tool: DIY Online Survey Platform
A self-serve (DIY) online survey and data collection platform for research buyers that unifies AI generation, AI conversational interviewing, visual survey building and sample sourcing in one workflow. Describe your research objective and the platform drafts a fieldable survey in minutes, then connects to our respondent panel in one click—a true "idea to data" loop measured in minutes.
No coding and no professional survey experience required: build from scratch, let AI refine your questions and logic, deploy, and watch results in real time—all in the browser. Ideal for research agencies, brand insight teams and consultants who need to validate ideas fast, run concept tests, and generate consumer (B2C) and B2B insights.
"Start your project or get idea in minutes"
Pricing: No Platform / Subscription Fee
The platform itself carries no subscription or licensing fee. You pay only for what you use: (1) sample collection fees (CPI, when you use our panel) + (2) AI token fees (actual usage of AI generation and conversational surveys). If you bring your own respondents and do not use the AI features, those fees are zero.
Core Capabilities
AI Survey Generation
Enter a research objective or brief and AI drafts a complete, well-structured questionnaire with sensible question types, plus suggested screeners, quotas and logic—ready to edit and launch.
AI Conversational Surveys
Interview respondents in a chat-style dialogue where AI probes dynamically and digs into open-ends, combining quantitative structure with qualitative depth to lift response quality and richness.
Self-serve Visual Builder
A drag-and-drop editor covering single/multi-select, rating, matrix and open-ended questions, with skip logic, quotas and multi-language support—fully customizable survey structure.
Live in Minutes, Real-time Data
Publish in one click to generate a field link, monitor completion progress, quota fill and quality indicators in real time, and export results at any point.
One-click Sample Sourcing
Connect directly to Zlex XQ proprietary panels and partner respondent networks to source qualified sample on demand—or field to your own respondent list (bring-your-own-sample).
Quality & Compliance Built-in
Built-in deduplication, digital fingerprinting, bad-response detection and data export, following privacy and informed-consent principles with a traceable, reconcilable collection chain.
Opinion Net
Sourcing Channel: Global Respondent Panel
Our proprietary global respondent panel. Respondents share their opinions and take part in studies commissioned by B2B clients, forming one of the core sources of our sample supply. A global survey panel—share your mind and change the world.
MoonBazaar
Sourcing Channel: Respondent Rewards Community
A rewards and redemption community for individual respondents. Respondents earn points by completing survey tasks from trusted clients and redeem rewards, driving continuous panel recruitment and retention.
Pricing Model
Pricing Model
We price primarily on CPI (Cost Per Interview); revenue comes entirely from qualified research interviews delivered to B2B clients.
CPI · Cost Per Interview
Clients pay only for completed and qualified interviews. Terminated, quality-rejected or incomplete interviews are not billed, ensuring clients pay for real, usable data.
Pricing Factors
- Target audience difficulty & scarcity
- Incidence Rate (IR)
- Length of Interview (LOI)
- Geographic market & language
- Quota structure & project complexity
Billing Methods
Pay per complete (CPI)
The primary billing method for sample supply: qualified complete unit price × number of completes.
Project-based fieldwork fee
Management and execution fees for full online fieldwork projects, quoted by project scope.
AI Token & Sample Fees
The aQuality MR self-serve platform carries no platform / subscription fee—you pay only by usage: CPI sample fees when using our panel, and AI token fees for AI generation and conversational surveys based on actual usage.
Typical completed-interview pricing falls within a low single-digit USD range per qualified sample, with custom quotes per project requirements. Revenue is generated through the successful completion of research interviews that meet client quality and quota requirements.
Quality & Compliance
Quality & Compliance
We follow recognized market research quality and data protection standards to keep sample genuine, data reliable and privacy compliant.
ESOMAR 37 Answers
We publicly provide our complete answers to the "ESOMAR 37 Questions to Help Buyers of Online Samples", so sample buyers can understand our panel sources, quality controls and data handling.
Industry Standards
Our workflow follows the ESOMAR Code and industry-standard practices for online sample quality (aligned with ISO 20252 principles), keeping sample traceable and methods auditable.
Data Protection & Privacy
We follow GDPR / CCPA requirements, collect data on the basis of informed consent, minimize personally identifiable information (PII), and never log or misuse respondent data.
Fraud Prevention & Quality Control
Digital fingerprinting, deduplication, attention and logic checks, speeder / straightliner detection and geo-IP validation continuously remove invalid and fraudulent sample.
Restricted Markets
We strictly observe sanctions and compliance requirements, do not do business with sanctioned or high-risk countries, and keep fund flows consistent with and verifiable against our business scope.
Clients & Ecosystem
Clients & Ecosystem
We serve professional buyers across the global research ecosystem and collaborate with leading research organizations and panel networks.
Primary Client Types
Sectors Covered
Key Markets Covered
Our sample supply and online fieldwork focus on the following markets, serving localized audiences and multi-language research needs:
Get in Touch
Contact Us
Need sample, online fieldwork or a DIY survey platform? Reach our research team via the form below or by email.